Classifying Customers Using IBM SPSS Modeler (V15) is an intermediate level course that provides an overview of how to use Modeler to predict the category to which a customer belongs based on selected data. Some examples include: whether a customer switches to another provider or brand, whether a customer responds to a particular advertising campaign, or how well a student will perform in a specific academic setting.
This intermediate course follows the 'Introduction to IBM SPSS Modeler and Data Mining' course and is essential for anyone who wishes to become familiar with a number of modeling techniques available in IBM SPSS Modeler used to classify customers. This would include Data Analysts and analytics business users.
Prior completion of Introduction to IBM SPSS Modeler and Data Mining is recommended.
An introductory course in statistics, or equivalent experience, is helpful.
There are no follow-ons for this course.