This course is for IBM SPSS Modeler Analysts who want to become familiar with the full range of modeling techniques available in IBM SPSS Modeler to segment (cluster) data and to create models using association or sequence data.
Clustering and Association Modeling Using IBM SPSS Modeler (v16) is a one day, instructor-led course that is designed to introduce participants to two specific classes of modeling that are available in IBM SPSS Modeler: clustering and associations. Participants will explore various clustering techniques that are often employed in market segmentation studies. Participants will also explore how to create association models to find rules describing the relationships among a set of items, and how to create sequence models to find rules describing the relationships over time among a set of items.
Introduction to Association and Cluster ModelingModeling Techniques Clustering Types Association Rules Sequence Detection Which Technique, and When Clustering Techniques and K-Means Clustering Cluster Analysis and Principles Explore K-Means Clustering Examine the K-Means Node Explore Clustering Profiles Clustering Techniques and K-Means Clustering Clustering with a Kohonen Network Examine the Kohonen Node Clustering Techniques and K-Means Clustering TwoStep Clustering Examine the TwoStep algorithm The TwoStep Node Association Rules Examine the Apriori association detection algorithm Rule and Measure Formats Explore the Apriori Model Node dialog Identify browsing rules and display statistics Use the Associations Explore the Generate Ruleset dialog Examine the Ruleset in a stream Advanced Association RulesAdvanced Association Rules Explore the Apriori algorithm Explore the Carma algorithm Apriori Expert Options Explore Apriori Evaluation Measures Carma Expert Options Choose a method and Expert Options Missing Data with Association Rules Sequence Detection Examine Sequences Examine the Sequence Node Explore Sequence Rulesets Rule support Sorting Rulesets Supernodes Export Rules Advanced Sequence Detection Explore the Sequence Node Identify Sequence Node options Examine Expert options Examine Time field guidelines Generate Sequence Results Generate and edit the Ruleset Explore the results
Please refer to Course Overview for description information.