IBM Campaign 9.x Administration Eğitimi

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COURSE OVERVIEW

This course presents a comprehensive view of IBM Campaign's administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports.

 

WHAT YOU'LL LEARN

  • Describe the functional architecture of the IBM Marketing Platform and IBM Campaign
  • Configure components of the IBM Marketing Platform, including dashboards, and the Scheduler
  • Manage security for users and objects
  • Use a variety of techniques to monitor and improve the performance of an IBM Campaign installation
  • Configure IBM Campaign for data source access, set up audience levels, and create custom attributes
  • Define and describe the reporting architecture and supporting data structures, and be able to identify points of customization

 

OUTLINE

1. IBM Campaign Architecture

  • How Campaign Works
  • IBM EMM Marketing Suite Architecture
  • IBM EMM Suite - Marketing View
  • Security Architecture
  • Storage Architecture

2. IBM Marketing Platform Configuration

  • The IBM EMM Marketing Platform and its Functional Components
  • Centralized Configuration
  • Platform Configuration Properties
  • IBM Scheduler
  • Dashboards
  • Rebranding and User Interface Customization
  • Security
  • Security Overview
  • Security Roles
  • Users and Groups
  • Global Security Policy'
  • Permissions
  • Resolving Security Permissions
  • Database Security and Flowchart Access
  • Integration with Access Control Systems

3. IBM Campaign - Specific Configuration

  • Audience Levels
  • Customer Database Data Source
  • User Tables and Table Mapping
  • Contact and Response History Tables for Additional Audiences
  • Campaign Custom Attributes
  • Custom Offer Attributes
  • Offer Templates
  • Campaign Response Types

4. Performance

  • How Campaign Works - A Closer Look
  • Temp Tables
  • Logs
  • Flowchart Design for Performance
  • Additional Performance Configuration Parameters
  • Database Loader
  • In-Database Optimization
  • Server Administration and Operational Monitoring

5. IBM Campaign Reports

  • Introduction to Campaign Reports
  • The Reporting Environment
  • The Reporting Model and Package
  • Customizing Reports

 

WHO SHOULD ATTEND

This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.



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