IBM Campaign 9.x Administration Eğitimi

Ön Kayıt ve Fiyat Bilgi Formu



Tarih ve lokasyonlar


Bu eğitimi özel sınıf olarak kendi kurumunuzda talep edebilirsiniz.
Lütfen bizimle iletişime geçin:


info@bilginc.com

+90 212 282 7700

Talep Formu
Eğitim Tipi ve Süresi

1 Day ILT    

COURSE OVERVIEW

This course presents a comprehensive view of IBM Campaign's administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports.

 

WHAT YOU'LL LEARN

  • Describe the functional architecture of the IBM Marketing Platform and IBM Campaign
  • Configure components of the IBM Marketing Platform, including dashboards, and the Scheduler
  • Manage security for users and objects
  • Use a variety of techniques to monitor and improve the performance of an IBM Campaign installation
  • Configure IBM Campaign for data source access, set up audience levels, and create custom attributes
  • Define and describe the reporting architecture and supporting data structures, and be able to identify points of customization

 

OUTLINE

1. IBM Campaign Architecture

  • How Campaign Works
  • IBM EMM Marketing Suite Architecture
  • IBM EMM Suite - Marketing View
  • Security Architecture
  • Storage Architecture

2. IBM Marketing Platform Configuration

  • The IBM EMM Marketing Platform and its Functional Components
  • Centralized Configuration
  • Platform Configuration Properties
  • IBM Scheduler
  • Dashboards
  • Rebranding and User Interface Customization
  • Security
  • Security Overview
  • Security Roles
  • Users and Groups
  • Global Security Policy'
  • Permissions
  • Resolving Security Permissions
  • Database Security and Flowchart Access
  • Integration with Access Control Systems

3. IBM Campaign - Specific Configuration

  • Audience Levels
  • Customer Database Data Source
  • User Tables and Table Mapping
  • Contact and Response History Tables for Additional Audiences
  • Campaign Custom Attributes
  • Custom Offer Attributes
  • Offer Templates
  • Campaign Response Types

4. Performance

  • How Campaign Works - A Closer Look
  • Temp Tables
  • Logs
  • Flowchart Design for Performance
  • Additional Performance Configuration Parameters
  • Database Loader
  • In-Database Optimization
  • Server Administration and Operational Monitoring

5. IBM Campaign Reports

  • Introduction to Campaign Reports
  • The Reporting Environment
  • The Reporting Model and Package
  • Customizing Reports

 

WHO SHOULD ATTEND

This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.



Eğitim içeriğini PDF olarak indir

Eğitim Sağlayıcı ve Kategori

IBM  » New & Popular Eğitimler
IBM  » Unica Eğitimler
IBM  » Commerce Solutions Eğitimler
IBM  » New and Popular Eğitimler
IBM  » New & Popular Eğitimler
IBM  » IBM Commerce Eğitimler