IBM Contact Optimization Optimizing Your Contact Strategy Eğitimi

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IBM  » Unica Eğitimler

IBM Contact Optimization Optimizing Your Contact Strategy (9U08G)

IBM Course Code: 9U08G

This self-paced course provides an introduction to IBM Contact Optimization which is used to optimize your contact strategy. Topics include creating pre-optimization flowcharts, creating post-optimization flowcharts, creating sessions and viewing optimization reports.

What You'll Learn

  • Explain the basics concepts of IBM Contact Optimization
  • Create a pre-Optimization flowchart
  • Create an Optimization Session
  • Create optimization rules
  • Add scoring methodology
  • Review optimization reports
  • Create a post-optimization flowchart

Who Needs to Attend

The intended audience for this intermediate-level course is users who are responsible for building optimizations across multiple marketing campaigns for a business or company.

Prerequisites

You should have the following skills and knowledge before taking this course:

  • General knowledge of database marketing
  • General knowledge of IBM Campaign
  • General knowledge of scoring methodology
  • General knowledge of contact strategies
  • Create Campaigns and flowcharts using IBM Campaign
  • Create Segments using IBM Campaign
  • Create Offers using IBM Campaign

Follow-On Courses

There are no follow-ons for this course.

Course Outline

  • Explain the basics concepts of IBM Contact Optimization
  • Create a pre-Optimization flowchart
  • Create an Optimization Session
  • Create optimization rules
  • Add scoring methodology
  • Review optimization reports
  • Create a post-optimization flowchart



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