IBM SPSS Decision Management for Customer Interactions and Rules Management Eğitimi

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IBM  » IBM SPSS Modeler Eğitimler

IBM SPSS Decision Management for Customer Interactions and Rules Management (0V120G)

IBM Course Code: 0V120G

At the end of this training attendees will be able to use IBM SPSS Decision Management for Customer Interactions to aide in managing customer interactions. Attendees will become familiar with key concepts such as campaigns, offers and What If analysis. With these concepts in mind, attendees will learn how to prioritize campaigns and mark the project ready for real time deployment.

Additionally, attendees will also be able to manage rules and apply these to the IBM SPSS Decision Management for Customer Interactions application.

Who Needs to Attend

This basic course is for front-line business managers and marketers involved in obtaining the most profitable outcomes from promotional campaigns and other customer contacts.

Prerequisites

You should have:

  • Familiarity with campaigns is recommended
  • Knowledge with respect to predictive modeling is not required

Follow-On Courses

There are no follow-ons for this course.

Course Outline

  • IBM SPSS Decision Management for Customer Interactions in perspective
  • A business case
  • The project data model and secondary data sources
  • Selections to include/exclude customers from campaigns
  • Expert (user defined) response models
  • Build a response model using predictive modeling techniques
  • Types of Rules
  • Store a rule in the repository
  • Retrieve a rule in the repository



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