At the end of this training attendees will be able to use IBM SPSS Decision Management for Customer Interactions to aide in managing customer interactions. Attendees will become familiar with key concepts such as campaigns, offers and What If analysis. With these concepts in mind, attendees will learn how to prioritize campaigns and mark the project ready for real time deployment.
Additionally, attendees will also be able to manage rules and apply these to the IBM SPSS Decision Management for Customer Interactions application.
This basic course is for front-line business managers and marketers involved in obtaining the most profitable outcomes from promotional campaigns and other customer contacts.
You should have:
There are no follow-ons for this course.