IBM Unica Marketing Operations Administration Eğitimi

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IBM Unica Marketing Operations Administration (9T325G )

IBM Course Code: 9T325G

This course provides instruction on the most common administrative tasks and functions in Unica Marketing Operations. Participants focus on the design, creation, and management of templates for custom planning objects and marketing objects.

(This course is one of three classes in the Unica Marketing Operations learning series. To complete your learning you should also attend the Introduction to Unica Marketing Operations 8 and the Unica Marketing Operations 8 Architecture and Installation classes.)

What You'll Learn

  • Identify the key stages of the methodology used to build Unica Marketing Operations templates
  • Using the Form Editor to build customs forms
  • Design metrics
  • Build and administer custom marketing objects
  • Build workflow templates
  • Set up and manage security
  • Manage asset libraries, alerts, accounts, searches, and lists
  • Manage reporting

Who Needs to Attend

This intermediate course is for unica marketing operations administrators.


You should have completed:

  • Introduction to Unica Marketing Operations or equivalent

You should have:

  • Understanding of your organization's use of Unica Marketing Operations
  • Knowledge of relational database and ability to write SQL

Familiarity with XML is desirable

Follow-On Courses

There are no follow-ons for this course.

Course Outline

Introduction to Unica Marketing Operations Templates

  • Marketing Processes and Marketing Objects
  • Components of Templates
  • How a Template is Constructed
  • Template �Building Methodology
  • Planning a New Template

Using the Form Editor

  • Components of Forms
  • Introduction to Form Editor and Form Building
  • Creating a New Form
  • Creating a Custom Form
  • Creating a Grid Form
  • Assembling a Template
  • Editing Forms and Templates
  • Managing Lookup Lists
  • Multi-locale Support for Forms

Designing Metrics

  • Metric Building Methodology
  • Loading Metric Specifications
  • Defining Metrics
  • Defining Metric Templates
  • Metric Rollups
  • Exporting and Importing Metric Templates
  • Campaign Metrics

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