Introduction to IBM Unica Campaign 8.5 Eğitimi

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IBM  » Unica Eğitimler

Introduction to IBM Unica Campaign 8.5 (9T317G)

IBM Course Code: 9S317

This course explores the basics of designing, building, and executing a marketing campaign using Unica Campaign. This course prepares you to configure Unica Campaign's processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns.

(This course is one of five classes in the Unica Campaign 8 learning series. To complete your learning you should also attend the Unica Campaign 8 Administration, the Unica Campaign 8 Architecture and Installation, the Unica Campaign 8 Reports Installation and Administration, and the Campaign Advanced Techniques classes.)

What You'll Learn

  • Navigate the Unica Campaign user interface
  • Apply Unica Campaign features and functions to your marketing tasks
  • Design a campaign, execute it, and access its analytical tools
  • Configure and use several Unica Campaign processes to build a flowchart
  • Use data structures in campaigns
  • Create offers and apply them to campaigns

Who Needs to Attend

This basic course is for new users of Unica Campaign, and Unica Partners who will be designing, building, and executing campaigns.

Prerequisites

General knowledge of database marketing

Follow-On Courses

  • IBM Unica Campaign 8.5 Administration (9S318G)

Course Outline

  • Unica Campaign Basics
  • Building a Campaign, Part 1 - Data Selection and Manipulation
  • Building a Campaign, Part 2 - Data Refinement and Output
  • Offer Attributes, Offers and Offer Lists
  • Assigning Offers and Cell Management
  • Response Tracking and Reporting
  • Managing the Campaign Environment



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