In this one-day course you will focus on the statistical techniques most often used to support market segmentation. The course emphasizes the practical issues of setting up, running and interpreting the results of market segmentation analysis.
Enjoy six months of access to a fully indexed and searchable recording of your class when you choose our Virtual Classroom Live learning experience.
This intermediate course is for anyone who has worked with SPSS for Windows and is interested in knowing more about the appropriate procedures for market segmentation.
There are no follow-ons for this course.