Market Segmentation Using IBM SPSS Statistics Eğitimi

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Market Segmentation Using IBM SPSS Statistics (0G036G )

IBM Course Code: 0G036G

In this one-day course you will focus on the statistical techniques most often used to support market segmentation. The course emphasizes the practical issues of setting up, running and interpreting the results of market segmentation analysis.

Access Your Class Recording for Six Months

Enjoy six months of access to a fully indexed and searchable recording of your class when you choose our Virtual Classroom Live learning experience.

Who Needs to Attend

This intermediate course is for anyone who has worked with SPSS for Windows and is interested in knowing more about the appropriate procedures for market segmentation.

Prerequisites

  • On the job experience with SPSS for Windows or completion of the Windows Basic and/or Intermediate courses.
  • Basic statistical knowledge or at least one college level course in statistics is helpful.

Follow-On Courses

There are no follow-ons for this course.

Course Outline

  • Segmentation and Classification Methods
  • Cluster Analysis: Principles
  • Cluster Analysis: Practice
  • Factor Analysis
  • Decision Trees
  • Decision Trees II: Chaid Analysis



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